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Book review: Darwinia
Reviewed: Friday, August 11, 2006

Summer reading: Spin
Reviewed: Saturday, August 5, 2006

Runner
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Donald Norman
Thursday, February 3, 2005

Design, interface, and affordance guru Donald Norman speaks about emotional design: putting our emotions into what we create and understanding how these creations can benefit from having their own emotional life. He has great examples from a panoply of consumer products (from orange juicers to coffee makers to alarm clocks). Norman's best point is that we should aim for designs that evoke strong emotions (love and hatred); if no one hates our work, then no one will love it. It may be good but it will never be great.


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